Customer Success Story – ICPM
Transforming The Digital Presence Of Leading Global Research Network Of Pension Delivery Organizations
A New Identity And Digital Foundation For Collaboration And Engagement
Innovexa was sought by the International Center for Pension Management to lead a strategic rebranding and transformation initiative to best represent the image of the International Centre for Pension Management.
- Establish branding that is reflective of the overall mission and strategy of the centre of being a thriving, engaging network
- Implement a collaborative and engaging platform that represented a network of pension organizations
- Solicit and baseline feedback from a diverse series of global stakeholders and organizations
- Audit, identify and prioritize the best-practice needs and models that will drive a new, successful UX model and support new organizational strategic roadmap
- Migrate rich repository of existing research, journal and information assets into a structure that positions the brand as a leading resource for global professionals and supports planned service expansions
- Ensure that the system supports an efficient business process in terms of ongoing management and maintenance
Foundations-first And Best-practice Reuse
This effort included the migration of previous content and building a new functionality for target audience and members of the network.
Address key UX challenges with regard to intuitiveness of navigation and interface, way-finding and ease of information discovery
Improved information categorization focussing on new asset grouping and labeling that supports future growth and increased importance of website as a resource for global members
Support the needs of different segments by focusing on relevant offer merchandising, calls-to-action and user motivation
Leverage proven responsive UX models to define a flexible, modular, scalable service experience that functions effectively across devices and screens
An Updated, Flexible Identity System That Supports Connection And Continuity
- Support transition in terms of how global research partners engage and exchange within this community of global leaders
- Present an honest tone that’s assertive but never imposing, friendly but never folksy, confident but never aloof. Plainspoken with a welcome sophistication
A Flexible, Effective UX That Enables Effective Merchandising
- Templates that effectively represent the updated branding and limit the complexity for site administrators in authoring and publishing new content
- Flexible, highly configurable merchandising components that enable the ICPM to promote key Discussion Forum, Education Program and calls-for-research activities
- A flexible system for exposing key services (e.g. news highlights and research archive search) on key pages supporting deeper user engagement with site services and content
About The International Center For Pension Management
The international Centre for Pension Management is a global, research-based network of pension organizations that stimulates leading-edge thinking and practice about pension design and management. Founded in 2005, ICPM has grown to a select network of 39 world-leading pension delivery organizations that collectively manage over US$3.5 trillion in assets.
"A new ICPM brand system and commitment to leveraging digital services and platforms to better support global research partners and foster international collaboration"
About Innovexa Solutions
Innovexa Solutions is a technology company that specializes in empowering associations by guiding them through digital transformation. Our team of digital experts focus on shaping their approach around customer needs, ensuring not only their technological success but also making that success simple and easy to understand.
To request case studies, or more information on our services please contact us at:
+1 (416) 354-3050
hello@innovexa.com
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